Here is the latest in our ongoing series of discussions about the state of the global Indie movie & television industry. In this piece, we wanted to help our indie TV & film producer / distributor business associates better understand current OTT opportunities. We recently interviewed several of our OTT-channel business associates to get the inside scoop on how to capitalize on over-the-top content.
If you think that the value of your movie and documentary film library remains the same year to year, think again. Here is the latest in our ongoing series of discussions about the state of the global Indie movie industry.
#LATEST in our ongoing series of discussions about the state of the global Indie movie industry.
In this piece, we explore why movie distributors should (& could) segue into the production & distribution of serial television content.
Our premise is that there is very little difference between marketing film & television content. With the growing demand for high concept series, film distributors are missing the boat if they are not helping to develop and market series.
Some based on movies that they have distributed, & others completely original. The inherent risk of making & selling a movie can be far greater than that of a limited television series.
There may be several ways to get into film distribution,
but there only a few successful ways to get out.
We wrote this piece for entertainment professionals who own a film and/or television content distribution business, because they know what challenges impact their businesses. Challenges like lower revenue from foreign sales; disintermediation due to self- distribution; rising acquisition costs for quality productions; the need to invest earlier in films in order to lock up distribution rights; increased risk from foreign competitors, and more. It has never been easy to be in the film distribution business, but lately the hurdles seem to be growing, and a clear path forward more challenging.
Advice for companies looking to move up or make a change in the film distribution industry.
Buying, selling, merging and valuing film distributors is not impossible, in fact, it is done all the time. For the health of the film industry it is critical that media entrepreneurs know that they can buy other companies, sell their own businesses, or merge with strategic partners.
Before you go to Cannes …
Advice for companies venturing to Cannes 2017, and what it can mean for them…
Three years ago, before my colleagues were heading off to Cannes, we posted a short article about branding. We find now, in 2017, that our advice is the same: Go to build your brand.
In 2014, Stephen published an article while consulting with a number of film sales agencies and distributors about the challenges they were facing.
In 2017, he updated that piece after interviewing six of the top independent feature and documentary distributors about the importance of making Minimum Guarantees (MG RISKS & REWARDS), and the overall status of the film/television distribution industry today.
We wrote this essay after we recently interviewed six of the top independent feature and documentary distributors about the status of MGs today. What we learned and synthesized for this piece is the collective knowledge and opinions of those veteran film distributors, along with our company’s 35+ years of experience in the film, television and entertainment medias industry. Here is what we found.